Last week I was lucky enough to be invited along to Boden’s Press Day, to preview the Spring Summer 2012 collection. You are probably all aware that as well as this blog, I also write for the Boden Community. If you’ve not taken a look at their site yet do pop across and check it out, there are many wonderful posts on a wide variety of subjects. For today though, here is a brief taster of what Boden has in store for us next year.
The upcoming collection has been inspired by world travel, even the board outside welcomed us in with a giant airmail letter! The whole room was festooned with maps, globes, signposts and doors. It was a visual treat before you even began to peruse the clothing.
There were three stories within the collection:
Globetrotter – a more subtle direction for Boden. The prints were delicate and refined, think of a gorgeous watercolour painting. There was a real touch of classic feminine glamour.
Breton Charm – I adored this collection of clothes, nautical inspired prints with a classic Britishness that was hard to resist. Perfect for a Spring picnic beside the lake, these clothes were wearable, classic and relaxed.
Secret Mediterranean – The holiday collection, beautiful vibrant colours that instantly transport you to a world of bright blue seas, golden suns and hours spent on the beach. The summer dresses really stole my heart here, easy, comfortable but with little touches that really made them stand out.
Even the men have been well catered for, here I am busy flicking through a lookbook and admiring some wonderful summer shirts.
If I had to pick one must have item, it would be this stunning Purple Satchel bag (also available in tan and red). Although it seems I wasn’t alone and everyone I encountered was coveting it too. I’m sure that’s a mark of good taste 🙂
The Mini Boden collection was absolutely stunning, I particularly liked the pieces that employed a mixture of applique and traditional print.
The Boden team are a really happy, helpful bunch and are genuinely enthused about this collection. They know the pieces well and really believe in the vision they are creating.
So whether you’re looking to be smart, casual, classic or bright, Boden has something for all the family next year. I already have a shopping list of must have pieces for all my family (it’s rather long), I’m genuinely very excited!
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